W3C and Search Engine Optimization

w3c SEOMajority of you reading this blog will probably wonder what W3C is and how is it related to Search Engine Optimization. Thus, before I get into arduous details, let me begin with shedding some light on W3C.

W3C is simply an acronym for World Wide Web Consortium. Ever since 1994, the W3C has come up with certain guidelines on how different websites and web pages must be created. These rules are generally based on the principal of “best practices”, and must be properly incorporated, in order to bring your site into compliance and maintain web standard to increase its ranking on different search engines. Thus, by following the guidelines provided by the W3C, you can gain easier and faster access to any sort of information on the Internet.

However, this brings us to the key question, how do you know if a website validates with the W3C standards? Well, the answer is quite simple. Now, W3C offers a free online validation service. All you have to do is simply enter the web address and find out whether it is W3C compliant or not.

Moreover, in case a website does not validate, W3C authenticator also indicates the errors and warnings, which can be quickly rectified. Apart from this, W3C error report also provides you a detailed description on how to fix the problem at hand. This can be especially constructive for the website developer, since now they are aware of where exactly the error lies and how to fix it. Some of the basic tools that will help you validate your website include:

  • Unicorn
  • The Mark up authenticator
  • The Link Checker
  • The CSS Authenticator

Now that you are aware of the basic tools to help you validate your website, here are some important tips that will guide you along the way.

  1. Swift Loading: An unauthentic website has broken html codes. This takes a longer time to load since the browser attempts to fix your mistakes. Moreover, broken html code also slows down your indexing rate. So, make sure your website does not have broken html codes.
  2. Search engine friendly pages: When designing your website, ensurethat your web pages are search engine friendly, and are easy to locate on search engines. An erroneous site will show spam in the description, which will turn away your users, whereas, the site which is valid, will not have this issue.
  3. Less load on server / Cheap hosting Price: By simply using a valid CSS style sheet, instead of all the different style codes, will allow you to minimize the size of your files which otherwise would take a lot of space in your hosting account.
  4. Larger Audience / Browser Compatibility: Having your websites validated against XHTML and CSS increases your website’s compatibility in different browsers, thus, allowing you to target a comparatively larger audience.
  5. Easy to make changes/less designer cost: Having your W3C validated helps you to protect your website from any future XHTML un-authentication.  This saves you from paying extra fee for any additional broken errors, which most designers are reluctant to fix.

Thus, it is safe to say that W3C and Search Engine Optimization go hand in hand.Once your website is validated and free of all errors, it will start to show up the same way as designed on almost every web browser such as Google, Firefox, Opera, etc. Moreover, this will not only increase your website ranking, but also, have a tremendous impact on your Search Engine Optimization.

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