There may not be just one right way to conduct search engine optimisation for your website’s initial or ongoing success and high ranking. There are several things you can do in combination or periodically that can positively adjust your rankings. The more you follow white hat techniques versus black hat techniques also contribute to your search engine rankings. If you are caught in practices Google considers unethical in the marketing of your sites, you could be heavily fined among other consequences. Start with frequent, great content and you will be setting yourself up immediately with excellent optimisation possibilities.
Fresh, frequent content added to your website is one of the best things you can do to help bolster your search engine optimisation. The next best thing would probably be adding links where appropriate. Use appropriate key words sparingly and try not to use your company name a lot in tags unless you are a very well-known brand name. You also don’t need a website with all kinds of fancy moving graphics, sounds, and other busy design elements. If your page doesn’t load in a timely manner, your potential customer is going to click somewhere else and make a purchase there.
If you are unable to add fresh, static content to your site to help with search engine optimisation, you should seriously consider adding a blog. Your blog can be amusing as well as informative. You can hire someone to do a blog for you if you don’t have the time or feel you don’t have the appropriate writing skills. One of the great things about blogging is that you can offer personal testimonies, anecdotes, and timely updates about products and services. Maybe you have a one-day sale. One great way to advertise that is by blogging. If you have built a network of blog subscribers, they can receive an update from you every time you blog and be directed to your site for additional sale details.
Some other great search engine optimisation techniques include using keyword rich captions with images, using thumbnail size images that users can enlarge if desired, and being very clear about what action you are requesting from visitors (like, buy here, and provide a link or immediate payment option). You want to have a site that is easy to navigate and also make sure you don’t have a lot of duplicate information between pages and links.