Google Analytics – Understanding How Google Analytics Works

If you want to increase your business profits, you can use Google Analytics to bolster your business and guide your web marketing decisions. Google Analytics captures and sorts information about the people visiting particular websites so website owners and webmasters can see a big picture analysis about who is visiting their websites, when they are visiting, and how long they are staying on various pages, and if they make purchases while on the site. The service is free and that is great news for everyone in the current, challenging world economy.

Google Analytics is not difficult to use, even if you only have basic computer and internet skills. It will easily track your visitors, what web pages they are coming from, what search engines guide them to your sites, what display advertising is effectively sending people to your sites. The program also manages collectable data from pay-per-click sites, email marketing programs, and imbedded links in various files like PDFs. You can see if your pages and marketing strategies are reaching the right market for the product or service you want to sell.

Google Analytics attaches a page tag, also called a Google Analytics Tracking Code that collects data and sends it back to a particular server. Data collection and delivery can vary from a few hours to about half a day. Timestamps and cookies are also assigned to visitors and the files get cached on their computers. Some computer users who use Firefox and other similar programs have to purposely allow cookies to be established. Sometimes, websites and data can be made invisible to a viewer until a cookie is allowed.

In addition to Google Analytics data, you might also consider utilizing short, direct customer surveys. With the appropriately designed survey, you can get testimonials and opinions from customers about the ease in purchasing from your website and finding the information they want, among other things. You can make these surveys available before or after a customer has completed a purchase. Short, pop-up surveys might interest your customers more than a survey that requires a lot of effort or time. You could even send your customers a follow-up email and they could complete a survey later when it is more convenient. Another great advantage of using Google Analytics is its incorporation of AdSense words. AdSense helps monitor sales and lead generations and the rate and frequency of particular page downloads. Marketers can adjust advertising and try other techniques including different catchy words, colours, and page designs.

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