When designing a new website for your business, it is best to hire a professional company such as TechiSphere – a Birmingham web design company. This city has a population of over 1 million, which makes it the second largest city in the UK. There are additional tips to keep in mind in order to design and develop a successful website.
First, it is best to use a light background with dark text because it is easiest to read. A website that is difficult to read may discourage users from spending time reading the content or becoming a customer. Next, make sure you have strong content. This will help with your search engine optimisation and also provide valuable information for your customers. However, if you have many pages of content you may want to include a search feature on your home page so customers can easily find what they are looking for. The contact information for your business should also be visible, include an email address, phone number and mailing address. It is usually not necessary to include contact information for your Birmingham web design company on your site.
Another tip is to use appropriate title tags with keywords that will help in your SEO efforts. Title tags can include up to 65 characters, including spaces. Metatag descriptions should also include keywords, but these can be more of a sales pitch. Each one should be about 25 to 30 words. As for photos and other graphics, choose images that are relevant to the content. Also, make sure that your pages can be easily loaded. Having a web page that loads slowly is an easy way to lose a potential customer. Fonts should be basic so that text can easily be read by your customer. Also, limit the number of fonts you include on your website and try to be consistent on each page. A Birmingham web design company can suggest the most appropriate styles for your company.
In addition, make sure your website navigation is clear and easy to understand. It should be self-explanatory and user-friendly. Your customer should be able to find what they are looking for in three clicks or less. A good tip is to have less than 9 main menu categories on your homepage and use sub-menus when necessary. Finally, make sure all of your important content is above the fold of the website. Your customer should not have to scroll down the page to find what they are looking for from your business. A Birmingham web design company can provide additional tips on how to develop the most successful website for your business.