In this competitive era, competitors are like the frenemy – a friend as well as an enemy. While at the same time that you compete for business, you can gain insights from them as well. Luckily, the fierce competitive era comes side by side with the digital era. What can you do with it? Just like Sun-Tzu, a brilliant Chinese general and military strategist said, “keep your friends close and your enemies closer.” By knowing about your competitor, there are a lot of ideas and strategies you can come out with. You can always check their online activity – this will help you get the most out of yours.
First thing first, you should know the identity of your competitors. You can just easily have their information by checking their websites. What is their market? How do they sell their business? What differentiate them from others – their USP? There is always a possibility that you can improve your business by observing how your competitors play their game. Possibly you could incorporate some of their systems, marketing strategies, or even their web designs to your own business. Get these new ideas, as many as possible, and you will beat your competitors in no time!
Keep Ahead Of The Competition
Customers are the key to your business and your customer service is key to customer retention.
Conduct research upon what customers say about your brand and your competitors brand. What makes them choose the product or company? What are the features they don’t like about it? What things are they suggesting for improvement? Can your product fix the problems demanded by customers? Just by checking these things online might increase your revenue drastically!
The most important thing that you can obtain from “stalking” your competitors is that you will know how to differentiate yourself from them. When you know what are their strengths and weaknesses are, you will be able to position your own business to win more customers! You will find it to be more efficient and effective by building your business this way, as there are big possibilities that your competitors’ customers might lay their eyes on your products or services! Differentiate your business,
Start clicking and researching!